In this period the A.I. is becoming and will become more and more part of our life, if used correctly it will lead to fantastic things and will revolutionize many fields of work. In this small project we thought of linking clothing and design to the power of artificial intelligence, in order to give everyone the possibility, without an exaggerated cost, to create and wear their own style. Our name is made up of two parts: LOOP and 1950. A “LOOP” is nothing more than a continuous cycle of processes that continues to iterate to obtain or resolve something, in informatic loops are so important, in any software, but also in our life, good loops i mean, continues with your good ideas, never give up. “1950” is the date of the creation of the Turing Test, which laid the foundations for which a machine could be considered intelligent. It is to him that we want, in our small way, even if in a different field, to pay tribute. To the great Alan Turing who probably, without him, at this time, we certainly won’t be at this technological point, thank you. Come in too INTO THE LOOP.